Aroma is apple pie (apples, vanilla, touch of cinnamon) along with faint hints of caramel, orange spice, and a little butterscotch. Flavor is something a little tropical and spicy. Rough around the edges, but calms down with some ice. I really enjoy it with coke and lime, and it make a great daiquiri. But it wants to be a sipper and it's probably still a few years away from that.