Color... Apple Juice gold, light sunny amber and less dark than others. Nose... Rye all day long. If you know rye whisky then you'll pick up the 95 percent rye immediately. Sweet and leathery, tobacco like. Definite fruit though and alcohol burn. Taste... The Tennessee smooth sipping style is apparent immediately. It matches the spiciness that the rye offers and mellows it perfectly, bringing about such sundae type flavors. Overall it's just so solid for the price and quality. At 20.00 USD it's an absolute steal, a must have in your collection of rye whisky and brown liquor in general.