Giving it a 4.0 due to the combination of taste profile & price. At $12.99 you cannot go wrong with this bourbon (though some here have gotten it for as little as $9.99). It can definitely be enjoyed neat & not "just as a mixer". It's a light shade of gold in color, with a perfumy nose and a light-bodied mouth-feel. There is a depth of character but not as bold as something like Buffalo Trace or Larceny. Finish is long and satisfying. Again you have to consider the price on this dram. Once you cross over the $20 mark, I think you're in different territory and a comparison to Evan Williams Single Barrel, Jim Beam Distillers Cut, Buffalo Trace etc, is not appropriate. Enjoy it for what it is...at the very least if you have friends come by, you can serve something they'll enjoy without breaking the bank!