MSRP on this bourbon is in the $25-$30 per bottle range, and if you could ever find it at that price (good luck) , I'd say it's fair. Massively overhyped for my taste and not worth what people are paying for it. I enjoyed a 2oz pour neat and would drink it again, but I'd never put it on the pedestal that it's currently on. There are much better wheated, more accessible bourbons on the market right now in my opinion.