I was surprised at how smooth a gimicky and less expensive scotch would be. My experience with cheaper alcohols has been an off-putting ethanol smell and taste, but this doesn't have either. It's sweet, light, and smooth. It's probably too light for me and doesn't have enough complexity, but it's a surprising good scotch. (Unlike the Johnny White Walker which is disgusting.) Of the scotches we've tried, it's my wife's favorite.