Beefeater // England
Created by Master Distiller Desmond Payne, Pink uses the standard Beefeater London Dry Gin as a base with natural strawberry flavor added post-distillation. This was introduced first to twelve countries in March 2018, including the UK & Spain, with additional countries to follow shortly after. In October 2018, Beefeater Pink launched in the US.
Flavored GinA gin flavored, either naturally or artificially with the (pre)dominant flavor(s) listed on the label.
"As you might expect from the clear pink liquid, the aromas of strawberry hard candies and sugar-coated rose petals dominate, with a bit of licorice and juniper behind. Tastes like cooked and sugared strawberries with some prickly gin spiciness, and finishes just the same."
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.