The Rum Society No. 65
The Rum Society // Multiple Countries
The Rum Society is a recent entrant into the rum space, with a most unusual background. Produced by Pernod Ricard’s Absolut division in Sweden, the three numerically dubbed expressions (#40, #62, and #65) are pot-stilled, mostly unaged, offered in limited release, and targeted at rum geeks. The #65 is a blend of aged and unaged pot still rums from Guyana, Barbados, and Trinidad. Some have indicated that previously unused 10 Cane distillate from Trinidad may be part of this rum.
Gold RumRum that is often aged, but can also just have caramel-coloring added to provide color. No specific type or size barrel required. No set time required for aging for most countries with a few exceptions.
"The rum exhibits a slight amount of coloring in the bottle, yet doesn’t appear in the glass. The nose is full of vanilla, butter, and spices, like a well-frosted cinnamon roll. The initial mouthfeel is less oily than its #40 and #62 siblings. The mid-palate and shorter-than-expected finish evolve into orange peel and darker spices. The best of the series for introducing someone to rum, as well as a passable sipper, but less exciting for the heavy pot-still junkies. More so than other rums, it would benefit greatly from a bump in ABV."
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Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.