Wheeler's Western Dry Gin
Santa Fe Spirits // New Mexico, USA
Wheeler's Western Dry Gin is named after George Wheeler, whose name also graces New Mexico's highest mountain. Along with juniper, it uses botanicals such as hops, osha root, cactus flowers, and sage.
Modern GinAlso has been referred to as "Contemporary", "New Western", "New Wave", and "New American". This style is not legally defined. In general, this category of gin, while it does contain juniper, places less of an emphasis on this botanical. Other botanicals not classically used in London Dry gins are often utilized and often highlight botanicals grown in the region the gin is produced. Most produced as either London Dry or Distilled Gins.
"Wheeler Western Dry Gin's list of botanicals includes a few unusual entries one doesn't often encounter in the category. These give it a green, herbal aroma and flavor to support the dominant juniper notes, with floral qualities and savory sage being perhaps the most notable. This is an intriguing riff on traditional gin, but it has enough juniper to perform well with the canon of gin cocktails, straying just far enough from the typical dry gin to keep things interesting."
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.