Apple cinnamon cheerios perfectly describes this. I had this over the weekend, as a bit of a departure from my weekend pour of "traditional" whiskey. The minute I opened the bottle, I got this funky combination of shoe polish, apples, and pumpernickel rye. I'm not a huge fan of this aroma, but it's not off-putting...just a personal taste of not liking shoe polish smell. Maybe something to do with me working in a shoe store as a teen stacking boxes. Taste is spot on apple cinnamon cheerio. I loved Wyoming Whiskey's standard bottle, maybe because the first time I had it was in Jackson Hole overlooking the Grand Tetons, so I'm sure the environment had something to do with it. This one...I'm not so sure. Given that it's approximately the same price as their standard, I'd choose the standard. But, if you LOVE apple cinnamon cheerios, then by all means, this is an absolute must-have purchase. Otherwise...pass. Tried again this eve 4/9: makes a huge difference if you let it breathe for a bit, and add a cube of ice. The rye then becomes really well balanced with the bourbon. The bourbon brings out the sweetness to the rye's brashness. Really liking the output of this craft distillery; my new favorite after High West