MezcalMagic
Reviewed
March 29, 2021 (edited April 6, 2022)
My main gripe with Casamigos is the price point. Granted with Clooney endorsing the product & it's surging popularity they can charge a premium but it feels inadequate given that you're buying a Tequila with additives and a very artificial flavor profile. At $45 a bottle I'm looking to get the real deal and not a Tequila I'd be fine mixing and only occassionaly sipping.
Make no mistake, by itself there's nothing wrong with Casamigos unless you're a diehard Tequila purist. But if you aren't then this is an incredibly smooth, fun to drink Tequila. Seriously, this stuff has no burn at all and there's hardly a finish. Just a super simple, extremely easy to drink product that is great for shots or mixing. The nose is of agave and (artificial) vanilla. That's it. Similarly it just tastes like agave, caramel and some fruit I couldn't quite pinpoint but if I had to hazard a guess I'd go with dried plum. The entire experience feels entirely artificial though. This almost plays as a sweetened, flavored Tequila rather than the real deal.
Given the price range this just isn't acceptable. It's fine to make a product that's meant to be accessible if artificial but quite another to be charging this much for it. A clear instance of paying more for the brand and prestige than the actual product. This is a Tequila for people who don't like Tequila and that's fine. This will likely get many newbies interested in the spirit. I just can't in good faith give it any more stars given the price point. If it were at $18-25 per bottle this would be an easy 3.75 stars and my go to mixing Tequila for sweet cocktails where the more subtle Tequila flavors would be obscured.