I held off buying this for a months despite seeing it listed as an ingredient in endless cocktails because, based off some comments online, I was worried it would overpower my drinks and I'd hate the flavor. I was expecting a somewhat medicinal, cough syrup flavor, but that was totally off-base. This is sweet, in a similar way to Chartreuse Green, bright and has an hints of something like cinnamon. In a cocktail (The Symphony) it added a roundness that was really nice. The recipe called for a decent amount of Luxardo, and I didn't find it overpowering at all. Definitely recommend having a bottle on hand.