Tastes

The passion for what we do and the tireless search for quality define the guiding tone of the Vale Verde Group. Its founder, Luiz Otávio Pôssas Gonçalves, has worked with drinks for over 50 years. He started manufacturing Coca-Cola in Minas Gerais and is also known for creating Kaiser beer and Kero Coco, the first boxed coconut water in the country, in addition to continuing to be an entrepreneur in the field. The emergence of Vale Verde was gradual and began when Luiz Otávio received a small still from his uncle, which inspired him to enter the cachaça market. Initially, the small production was consumed only among friends. However, the appreciation of experts and the quality given to the distillate led to the beginning of the commercialization of cachaças. The Vale Verde brand was born in 1985. During this period, Luiz Otávio went in search of new techniques to improve the fermentation and distillation of the drink. In Europe, he identified that the practices used in the manufacture of fine whiskeys could be used in cachaças. With European know-how, Vale Verde Extra Premium soon emerged, aged for three years and which follows the same manufacturing standard as international distillates, with techniques that guarantee the drink's differentiated quality and flavor. Vale Verde cachaça then began to win awards and, consequently, its fame grew throughout Brazil. The farm, which maintains the manufacturing tradition, began to receive many visitors. This is how the Vale Verde Ecological Park was born in 2002, a place that houses around 1,300 animals including birds, reptiles and mammals. On the property, which became known as Cachaças Theme Park, in Betim, in the Metropolitan Region of Belo Horizonte, Minas Gerais, there are several leisure and adventure attractions for the family. In the park it is possible to follow the entire production process of Vale Verde cachaças, which is 100% sustainable, in addition to visiting the Cachaça Museum with stories about the history of the drink since Ancient Egypt. The place has more than two thousand different labels, in addition to the complete collection of the Vale Verde brand. Although the park is no longer open for visitors, the Vale Verde Group's focus is to seek sustainable growth. With the six tons of sugar cane that are used per day during the harvest, around 140 thousand liters of cachaça were produced in 2014. Part of the sugarcane bagasse was used as fuel for production machines and the rest as organic fertilizer for the sugarcane field. The Cachaça Liqueur 1727 Fino de Café Vale Verde 700ml emerged as a tribute to the year in which coffee arrived in Brazil. Production is done through an innovative process, called Super Critical Drag (drag of aromas and flavors in a super critical atmosphere of carbon dioxide), which extracts all the aroma from a selected coffee bean. It is an excellent combination between Cachaça Vale Verde and Arabica coffee. Source: Cachaçaria Nacional.

Licor De Jenipapo Flor Das Gerais is an artisanal product made with organic fruits, which are immersed in Flor das Gerais cachaça, where they remain until they reach the ideal stage for manufacturing the drink. Flor das Gerais cachaça is produced in the municipality of Felixlândia, in the Central region of Minas Gerais. The first still was founded at the beginning of the 20th century by the family patriarch, who led production until the 1940s, when the craft became the responsibility of one of his three sons. In 1989, one of the patriarch's grandchildren restarted production and thus came the creation of Flor das Gerais cachaça, which would be registered under that name nine years later. After a few years of being handcrafted with banana straw and cork leaves, Flor das Gerais, aged in oak barrels, received its first registered label in 2004. Between 2004 and 2006, Flor das Gerais cachaça began a new phase, marked by adequacy and improvement in production processes and the search for certifications. Ingredients: Jenipapo (Brazilian fruit), cachaça and sugar. Alcohol Content: 18%. Source: Empório Brasil Bebidas.